Link Building Parameters

The process of getting other websites to link to your website is called Link Building. Link Building is one of the most important tasks you should undertake to endorse your website on the search engines.

Backward Links are one of the most powerful off-page factors in determining your SERP. Basically Link building is a pain but we need them. It is a time-consuming task and this is why so many websites rank poorly.

But building links which are effectively optimized can score you extra points. Search engines examine a link based on several factors, one being the text of the link itself. Search engines evaluate link reputation differently putting varying weight on different factors:

• Inbound and outbound link relationships.

• Page rank of the website that links to yours.


• Whether pages are associated to each other.


• Whether a page appears in a directory listing.


• Unique Links (Only one link from one IP Address).

One should avoid link from following sites:

• Free for All (FFA) Listings – Links on FFA pages appears and disappears quickly where thousand of links are present under selective categories.
• Link Farms – Network of web sites linking to other websites having only the intention of link popularity is known as link farms. Search Engine considers this as one of the forms of spamming.
• From duplicates of Open Directory Projects.
• Irrelevant websites.
• Banned websites – If the website is not indexed with Google we won't request a link from such type of websites.
• Frame websites.